Response to RFP · Portfolio Marketing & Creative Agency Partnership

A creative and web partner for the Covelop portfolio.

Five distinct brands. One responsive team. Brand and creative by Emily Payabyab, web and security by Kahin Warsame, and a new Ravine Waterpark website launched by November 1, built to never have a malware problem again.

Ravine WaterparkThe Anderson PasoAvila Beach Golf ResortCreamery MarketplaceDuncan Alley
Prepared for Heather Muran · Covelop, Inc. · Sept 2026
01 · Understanding

Each property is its own brand. Each deserves its own standard.

Covelop needs an extension of its internal marketing team: fast, detail-obsessed creative across many brands at once, real website development and security, and the responsiveness to turn work around in as little as 24 hours. Your social and paid-media partner stays in place; we complement them.

Top priority · Launch November 1

Ravine Waterpark

The most comprehensive scope: a potential brand evolution, a new website with real in-house editing, ticketing and RFID coordination, and ongoing creative. Security is a stated priority after previous malware issues, and it is exactly where we are strongest.

Nov 1website launch
Brandevaluate + refresh
Secureby architecture
Directional Ravine Waterpark homepage concept
Frequent · Fast turnaround

The Anderson Paso

Highly responsive design for a hospitality, restaurant, and events business: flyers, signage, menus, tradeshow and event collateral, often on short lead times.

Weekly · Execute the new brand

Avila Beach Golf Resort

We implement the newly finalized brand rather than recreate it: menus, ads, wedding and banquet collateral, signage, and ongoing website support once the new site is live.

Intermittent

Creamery Marketplace + Duncan Alley

Lower-volume support as needed: graphic design, website updates, signage, and event and promotional materials.

02 · The team

Small, senior, and named. You always know who is doing the work.

KWA Ops LLC dba KWA Digital is a registered Virginia LLC and a minority-owned business. We are a lean, AI-first studio: no agency layers, no handoffs, direct access to the two people on your account, at a pace and price a traditional agency cannot match.

Principal · Account & Project Lead · Prime

Kahin Warsame

Web development, security, integrations, project management
  • Day-to-day account management and a single point of contact
  • Website development, hosting, security, and maintenance
  • Ticketing, ecommerce, and RFID integration coordination
  • Prioritization and delivery across all five brands
Brand & Creative Lead · Named Subcontractor

Emily Payabyab

Brand development, graphic design, print production
  • Ravine brand evaluation, refresh, and full guidelines package
  • Graphic design and production across all properties
  • Print-ready files: sizing, bleeds, color conversion, fonts
  • Direct coordination with your local print vendors

Brand, graphic design, and print production are delivered by Emily as a named subcontractor. Everything else, web, security, integrations, and project management, is performed in-house by the principal. Nothing else is outsourced.

03 · Selected work

The capabilities this RFP calls for, shown, not claimed.

We are candid: our portfolio is not waterparks and golf resorts. What it proves is the thing you are actually buying: distinct brands held to their own standards, websites staff run themselves, and delivery that hits hard deadlines.

Bay Manor Apartments and Shops brand kit by Emily Payabyab
Bay Manor Apartments & ShopsPlace-based identity and brand kit · Emily Payabyab
Empress Flame packaging and brand system by Emily Payabyab
Empress FlameProduct packaging and brand system · Emily Payabyab
Gravel skate-brand identity by Emily Payabyab
GravelSkate-brand identity · Emily Payabyab
04 · Ravine Waterpark

Brand, website, and a launch plan that holds November 1.

A

Brand development

Emily evaluates the current Ravine brand and logo and refreshes as needed, then builds a comprehensive guidelines package: logo treatments, color, typography, graphic elements, design standards, and signage applications. The core direction locks early so it never blocks the website build.

B

Website development

A new site on your established sitemap with significantly greater in-house editing: staff update pricing, events, promotions, images, and content in seconds, no developer needed. Strong UX, mobile responsive, SEO fundamentals, analytics, and security built in from day one.

C

Ticketing, RFID, and the in-park app

We coordinate with your technology providers to integrate online ticketing and RFID wristband purchasing through their documented APIs. The in-park app is a strong next phase, scoped separately after launch so it never puts the November 1 date at risk.

D

Ongoing creative

Seasonal campaigns, flyers, rack cards, print and digital ads, event collateral, park signage, and promotional materials, all under the retainer.

ravine concept · directional layout & UX
Ravine concept: attractions and events sections
Week 1 · Oct 1 to 7
Discovery & direction

Kickoff, brand core direction, sitemap and UX confirmed, hosting and staging stood up.

Weeks 2 to 3 · Oct 8 to 21
Design & build

Brand finalized. Core pages designed and built, CMS editing, accessibility and SEO foundation.

Week 4 · Oct 22 to 28
Integrate & harden

Ticketing and ecommerce integration, content load, security hardening, full QA on staging.

By November 1
Launch

Live, with monitoring, backups, and support in place from day one.

Explore the interactive concept

We built a directional homepage concept for Ravine so you can feel the layout, UX, and staff-editable features, not just read about them. Everything shown is illustrative; the refreshed visual brand is applied during the brand phase.

Open the Ravine concept →
Ravine concept homepage preview
05 · Security, hosting & maintenance

Malware happened once. Our job is to make sure it is boring forever after.

We treat security as architecture, not cleanup: prevention, detection, and recovery working together, on a hardened modern stack. Think of it as lifeguards, fences, and a first-aid station for your website.

Prevention

Attacks stop at the edge

  • Cloudflare web application firewall and CDN
  • Hardened WordPress configuration
  • Least-privilege access with two-factor auth
  • Updates applied on staging first, never blind
Detection

Issues found by us, not visitors

  • Continuous uptime and security monitoring
  • Malware scanning and file-integrity checks
  • Alerts the moment something looks wrong
  • Same-day triage on technical issues
Recovery

Worst case is a rollback, not a rebuild

  • Automated daily off-site backups
  • Fast, tested one-click restore
  • Ongoing maintenance under a care plan
  • Extends to Avila and every site we maintain
The stackWordPressCloudflare WAF + CDNHetzner hostingstaging-first updates
06 · Workflow & turnaround

Many brands, many requests, nothing lost.

One point of contact plus a shared project board. Every request is logged, tagged by property and priority, and given a committed turnaround. A brief weekly check-in aligns the week. Everything ships proofed, brand-checked, and production-ready, with correct sizing, bleeds, color conversions, and fonts for print.

Request typeStandard turnaround
Routine graphic design (flyer, rack card, ad, web graphic)2 to 3 business days
Revisions on active workAbout 1 business day
Urgent creative requestsSame or next day · sub-24h rush available
Website content updates (pricing, events, images, menus)Same or next business day
Website technical issuesSame-day triage
Larger projects (brand, new website, campaigns)Committed timeline at kickoff
07 · Third-party integrations

We collaborate with your providers, honestly.

Online ticketing and guest transactions run through WooCommerce or your chosen ticketing platform. RFID wristbands and in-park purchasing connect through your vendor's documented APIs and webhooks. POS and reservations integrate the same way.

Honest framing: we do not claim prior builds on a specific RFID platform. What we bring is a proven, standards-based integration methodology and direct coordination with your specialist providers, which is the lower-risk path to a reliable rollout, and exactly how the RFP frames this work.

08 · Pricing

One retainer for the portfolio. Clear numbers for Ravine.

All figures are recommendations to refine together in a short scoping conversation. Nothing exceeds an agreed number without a written change order.

Portfolio creative & web retainer
$0 / month

Up to 45 pooled hours per month across all properties: design, production, website updates, account and project management. Hours are portfolio-wide, not per property. Overages flagged in advance, billed at the rate card.

Ravine brand development
$7,000 to $8,500

Evaluation, refresh, logo treatments, and the full brand guidelines package. One-time.

Ravine website design & build
$14,000 to $16,000

New site, staff-editable CMS, SEO, analytics, security-hardened, ticketing integration coordinated. One-time.

Hourly rates by roleRate
Principal, strategy, account and project lead$135 / hr
Website development, integration and security$120 / hr
Brand and graphic design, print production$110 / hr
Content updates, QA and production prep$85 / hr
Rush: guaranteed turnaround under 24 hoursRate + 50%
Hosting, security & maintenanceAmount
Ravine care plan: hosting, WAF, malware scanning, daily backups, managed updates, monitoring, priority support$350 / mo
Each additional property site (for example Avila once live)$150 / mo
Third-party licenses, ticketing and RFID vendor feesAt cost

The Ravine figures are firm ranges we confirm as fixed fees once the final sitemap and brand scope are set at kickoff. Standard urgent requests are absorbed in the retainer where capacity allows.

09 · References

People who have worked with us.

Aspen FMS

Staff-managed, multilingual organization website. Speaks to web delivery and staff self-management.

Omar · info@aspenfms.com
+1 (507) 990-5187
Abdihakim Campaign

Website designed and delivered quickly under a hard deadline. Speaks to speed and responsiveness.

Nieves Avi · nievesavi508@gmail.com
+1 (651) 894-2429
Mandek Consulting

Multi-country, multilingual platform delivered as a subcontractor to Mandek. Speaks to multi-brand delivery at scale.

Bashir · bashir@mandekconsulting.com
+254 706 579424

Emily Payabyab's brand portfolio is at emilypayabyab.com; brand references available on request.

10 · Assumptions & exclusions

Stated plainly, since the questions window has closed.

Social and paid media are out of scope +
Handled by your existing social content and advertising partner. We complement and coordinate with them, not replace them.
The in-park app and RFID hardware are a future phase +
Scoped and priced with your technology providers after the Ravine website launches, so the November 1 date is protected.
The Avila brand is implemented, not recreated +
Avila's new identity is already finalized. We execute and support it across collateral and, once live, the new website.
Print production is coordinated, printing billed by the vendor +
We prepare and submit print-ready files and coordinate directly with your local print vendors. Printing and postage are billed by the vendor.
Ravine estimates become fixed fees at kickoff +
The brand and website figures are firm ranges confirmed as fixed fees once the final sitemap and brand scope are set.
Standard contracting +
We will execute a standard services agreement and carry appropriate insurance. All work products and source files transfer to Covelop.